Vogue Ophelia in Southend’s Victoria Centre is a one-of-a-kind destination, bringing together gothic-inspired secondhand fashion, mystical experiences, and pop culture curiosities for every alt-style lover. Discover a creative hub where every piece tells a story and individuality is celebrated. The store is run by acclaimed TV stylist Lili, blending high fashion expertise with gothic sensibilities and offering personal style advice that’s always authentic and approachable.

What You’ll Find

• Curated Secondhand Fashion - Explore rails packed with unique, hand-selected gothic and alternative secondhand clothing, from flowing skirts to statement jackets, allowing you to express your true style sustainably.​

• Tarot Readings - Engage in mystical tarot readings, adding a magical element to your shopping experience and helping guide your journey both in fashion and spirit.​

• Pop Culture Trinkets & Decorations - Browse shelves stocked with quirky trinkets, alternative pop culture memorabilia, and unique household decorations, perfect for adding a personal touch to your space.​

• Gothic and Alt Accessories - Find dramatic jewellery, headpieces, and accessories, each handpicked to complement bold wardrobes and alternative lifestyles.​

• Uniqueness Guaranteed - Every item is unique - no mass market copies. Whether clothing, art, or trinkets, each piece is chosen to help you stand out and build a wardrobe or home filled with personality.​

Step through Vogue Ophelia’s doors to discover a vibrant community and a treasure trove of self-expression, supported by expert guidance and mystical energy. Find your next statement piece and let your unique style shine.